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House of Kebab, a kebab shop situated in Krakow, Poland, has recently opened its new franchise. They specialize in freshly prepared kebabs, shawarmas, and falafels, and were looking to expand their business by conducting a complete branding project.
The House of Kebab team requested the initial design elements, which included the creation of;
The initial project was conceived with the intention of developing a single venture. However, with the support and ideas provided by the Testers Designs team, the client was able to consider potentially moving into a franchise business model. All branding designs were created with the possibility of converting the current single venture into a franchise business model.
Testers Designs team was approached by the House of Kebab, as we had previously completed projects with the client.
Various ideas were brainstormed for the logo design, ensuring that it was unique and not copied from the internet to avoid any copyright issues. Once approved, the menu design was created as a multiple-page flip menu that showcased all the delicious items on House of Kebab’s menu. A leaflet was created that could be distributed in the local area to promote the new franchise. Next, a multiple-page static website was designed that contained all the necessary information about House of Kebab’s new franchise, and domain registration and hosting services were provided. Facebook and Instagram pages were created with initial branding for both platforms. The venue was also added to Google and Google Maps to ensure that customers could easily find the new franchise. For the shop’s interior and exterior designs, a modern and welcoming atmosphere was created by incorporating House of Kebab’s brand colors and designing a unique concept to attract customers. Additionally, a bag/package concept was designed that included a QR code for easy marketing. Throughout the project, feedback was received from House of Kebab and necessary changes were made to ensure all designs were approved by the client before proceeding to the next stage.
Once all designs were completed and approved by House of Kebab, all necessary files were delivered to the client, along with a user manual on how to manage their new website and social media accounts. The project was completed successfully, and House of Kebab was pleased with the outcome.
Overall, it was a great experience working with House of Kebab on their new franchise project. All necessary branding elements were delivered, and House of Kebab was satisfied with the final outcome. It is hoped that the work will aid House of Kebab in attracting more customers and expanding their business further.
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