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i Health Care Solutions: Logo and Brand Name Design Project for a Compassionate Caregiving Company
i Health Care Solutions
i HealthCare Solutions, situated in Aylesbury, United Kingdom, is a compassionate caretaking company specializing in providing dedicated care for the elderly and sick. Committed to personalized support, the company has developed an innovative in-house solution for managing client requests and details, ensuring a tailored approach to each person’s needs. Their team of dedicated and experienced caregivers takes pride in delivering high-quality care that focuses on promoting independence, maintaining dignity, and enhancing the overall quality of life for their clients.
Ideation
The journey with i HealthCare Solutions began when a colleague approached us with a request for branding. Sponsored by Fiza B, the campaign aimed at initiating the company’s name and logo. The challenge was to create a brand identity that resonated with both the UK care industry and the technological platform supporting their services. The client’s main requests were for a creative company name and a logo that represented both caregiving and technology.
- With the support of stakeholders we developed a creative and impactful name for the company, aligning with its vision and values
- Crafted a distinctive logo that reflects the identity of i Health Care Solutions as a UK-based care provider with integrated technology solutions
- Defined a color palette consisting of light green, black, and white, ensuring a harmonious and professional visual representation
Implementation, Reviews, and Approvals
With a detailed brief in hand, our team dived into the ideation process. The design concept incorporated light green, black, and white colors to reflect both the caring nature of the company and the technological aspect of their service. The implementation phase involved regular reviews and discussions with the client. The sponsor, Goodoaks Home Care, monitored the progress closely. The campaign was officially initiated on February 2023, and, after meticulous efforts and revisions, it was successfully completed.
Closure
The culmination of the iHealthCareSolutions-Logo-Feb2023 campaign marked the delivery of a comprehensive branding package. Files and project details were shared through Google Drive and Behance, providing the client with a clear overview of the creative process.
Conclusion
i HealthCare Solutions now possesses a distinctive brand identity that reflects their commitment to compassionate care. With a thoughtful name and logo, they are well-equipped to serve the local audience with caregiving needs while emphasizing their integration of technology into their services. The completion of this campaign underscores our dedication to translating client visions into compelling brand narratives.
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